Video: Lana Del Rey x ASAP Rocky Channel JFK Assassination

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Video: Lana Del Rey x ASAP Rocky Channel JFK Assassination

I have to admit, I was skeptical yesterday when I saw a photograph of ASAP Rocky and Lana Del Rey cruising the make believe streets of Dallas, TX in some trippy flashback to the 1963 assassination of then President John F. Kennedy. I was right to be skeptical but to my delight the video is amazing.

The director captures ASAP Rocky and all his Harlem glory and transforms that him the iconic figure JFK once was. But they didn’t curtail ASAP, he looked more like Nino Brown in the oval office shooting dice and hosting friends for a small gathering, but it was still presidential. Hood presidential that is. Rolling around in the presidential motorcade with gold bracelets draping his arm. They were able to capture the feel of 145th Street in front of Willie’s Burgers mixed with the preppy look of Camelot. Lana Del Rey gets a thumbs up for her amazing display of emotion in portraying Jackie Kennedy, I hope we see this video gets some MTV Video award nominations if MTV is still in the business of music videos.

It’s only been 24 hours and the video has already garnered 1 million views. By the way, the song is kinda fly too. Check it out!

UPDATE: ASAP Rocky speaks with Vice’s Noisey about the concept of the video and working with Lana Del Rey. spotted at Rap Radar. You gotta link back to everyone nowadays before Funkmaster Flex comes and blasts you on twitter. {random rant}

A$AP: Yo Andy!

So this video is like “a whole ‘nutha level” of “WTF.”
You fuck with it? You like it?

I love it, yeah. I think you make a great JFK. How did it come about?
Lana wrote the treatment with me in mind. She wanted me to be the lead guy. Shit is like, everybody knows we got a thing for each other and we wanted to show that on screen. She’s a genius like…. nigga look at this bitch, I wanna fuck the shit outta her. Look at her she’s gotta be in her late 30s and shit… Err, Hello?

Haha. You’re not talking about Lana Del Rey there I take it…
Hahahaha nah, nah, nah. Nah, I was caught in the moment man; you know me Andy, cut it out man.

Yeah I was like, “Wow, this is very forward of him.”
Nah she wanted me to be the main guy and she wrote the treatment herself and came up with all the ideas. She came you with all that shit herself. And this guy Andy, nah, Anthony, what’s this nigga’s name…. Anthony Mandler shot it with some old cameras and shit to get the 1960s look and they had a set of extras. They had so many extras there, Interscope paid so much fucking money for this video that it’s not even true.

I tell you man, on set, I never did any kind of shit like this before with this much people involved and nothing like that so when I came on set with everybody dressed like they in the 60s and shit I really thought I was in the 60s. I’m serious. All joking aside – it was so realistic, I’m like DAMN.

Yeah.
And so I got in character like, “Fuck that like, I’m gonna be the black, trill JFK.” But basically I was just me, I don’t really think I did JFK no justice, (laughs). I was just me and it was like, “what if JFK met A$AP Rocky?” And that’s what you got. She looked like Jackie O, and I was kissing the shit out of her all day and shit.

Must have been a tough gig.
Nah that was good. I was like squeezing on her buns and all that shit. Doing all that perverted shit. (laughs) That was the fun part.

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